Going mobile

It's a mobile world. That's official.

In May 2015, Google stated that

   more Google searches take place on mobile devices than on computers in 10 countries including the US,

which followed a comScore announcement a month earlier that said

  the number of mobile-only adult internet users exceeded the number of desktop-only internet users.

It is now abundantly clear that taking a service online generally means making it available to mobile users.

How Rotan can help

If you are facing a multi-channel challenge or just concerned about your first foray into the mobile space, Rotan's experience-backed insight may be what you need. Before you commit to any particular technology or strategy, drop a line to consultation@rotan.ie to arrange a consultation, evaluation or brainstorming session to help steer you in the right direction.

If you are planning to expand your technical team, consider adding Rotan to your interview panel as an unbiased external expert.

Background information

In 2004 Rotan hosted a successful international workshop on Web content adaptation. He then went on to participate in one of the most significant moves in the history of the Web: the W3C's Mobile Web Initiative. Rotan was subsequently appointed to the MWI's Steering Committee. Anticipating the rise of the mobile delivery channels, a number of ground-breaking activities commenced within months of the formation of MWI. With the cooperation of several major Web technology players, the mobile Web moved from a side channel to become a first-class citizen of the Web. Rotan helped marshal talent from around the globe to deal with the emerging device diversity and championed new strategies, techniques and technology to make the mobile Web what it is today.

While the mobile Web was racing forward, new smart mobile devices that appeared in the year or two after MWI (including the iPhone in 2007) introduced new ways to deliver digital services to mobile users using small function-specific applications that could be user-installed with the help of an online store. The "app" had arrived. While some may view apps as competition for Web solutions, Rotan was involved at that time in creating solutions for major telcos that saw Web and app running together. The UX experience in developing for the mobile Web was a significant boost to the creation of compelling apps.

Since early 2000, Rotan has been involved in the delivery of mobile digital services, predominantly in the self-care market, using both Web and app technology. He has helped deliver solutions for airlines, train operators, banks, mobile telecommunication companies and more. He is one of the most mobile aware technologists around.

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